19 March 2026

Stop Building Dashboards

Hot take: 80% of internal dashboards shouldn't exist. If the answer to 'how often does someone look at this?' is 'when something's broken', you don't need a dashboard — you need an alert. We've confused displaying data with acting on it.

Hot take: 80% of internal dashboards shouldn't exist.

If the answer to "how often does someone look at this?" is "when something's broken", you don't need a dashboard — you need an alert. We've confused displaying data with acting on it.

Data should come to you — wherever you are. A call, text message, or WhatsApp notification. What it shouldn't be is locked away on a URL that people will forget.