Chapter 10
The Building Phase
2024–2026 has been my building phase. Alongside consultancy, I built three products of my own: Really Focus, Vantage and Spektral. Different problems, different audiences, and plenty of time spent turning ideas into working software.
I’ve also been collaborating with major corporations on their design systems and implementing AI into them. Building my own products alongside that work keeps me close to the practical questions: where AI helps, how it fits into an existing system, and what it takes to make it reliable.
An AI assistant for independent consultants, helping them keep track of client commitments, prepare for the week and stay on top of billing.
A platform for UK political parties to organise campaigns, coordinate volunteers and manage the day-to-day work of their branches.
An AI-powered workspace for building design systems from specifications, bringing components, tokens, documentation and reviews together.