Design principle I'm focusing on: ruthless simplicity
Every element should earn its place:
- If text doesn't inform, cut it
- If decoration doesn't enhance, remove it
- If action doesn't add value, eliminate it
Questions to ask:
- Does this help the user achieve their goal?
- Can this be simpler?
- Is this necessary?
Examples:
- Form fields: only ask for what you need
- Buttons: clear action, no ambiguity
- Navigation: obvious where to go, no thinking
Simplicity isn't minimalism for aesthetics—it's about removing friction so users can focus on what matters.